About Us

Virtucolor Supply is a paint store serving the Auto and Industrial Refinish Industries both locally in West Michigan, as well as nationwide. We delight our customers every day by providing top-rated customer service, competitively priced products, and quick delivery. Our Customer Reviews say it all.  The combination of great quality, fair price, quick delivery, and great customer service set us apart from the competition. 

We have a complete line of premium low VOC automotive and industrial basecoat toners, including pearls, metallics, and xirallics, that allow us to match any OEM, fleet, industrial, or custom car paint color for our customers across the U.S. Unlike some of our competitors, we do not cut corners and use cheap or bindered down paint to save money.  We only use premium, high solids ingredients to match OEM appearances and durability. 

Our team is comprised of automotive paint industry experts and we guarantee our product and service are top notch. So come give us a try, We Got You!

If you have any questions about our products, or if would like to check the availability of an item, please use the Contact Us page to get in touch.

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